Effective 24 May 2026

Terms of Service

Effective: 24 May 2026 — Published: 24 April 2026

A note from us

These Terms are the contract between you and the company that operates ClarityCaddie. We’ve tried to write them in plain English. If anything below isn’t clear, please email us at hello@claritycaddie.com and we’ll do our best to explain.

By using ClarityCaddie, you agree to these Terms. If you do not agree, please do not use the service.

What’s changed since the previous version (16 March 2026)

We’ve added or expanded the following in this version:

A clearer Subscriptions and Billing section, with separate sub-sections for player subscriptions and coach / academy subscriptions.
Explicit trial terms for coaches.
Your UK statutory 14-day cancellation right for player subscriptions.
Advance-notice commitments for price changes at renewal.
Disclosure of how we handle payment failures.
A disclosure of Apple App Store and Google Play Store dependencies for the player experience.
An explanation of how we shape AI outputs and what we expect from your inputs.
An expanded Data Ownership section, covering AI-derived insights and aggregated platform data.
A clear statement that we do not use your individual content in marketing without your specific consent.
An expanded section on guardian accounts for players under 18.
A new section describing how to share your data with third parties you invite — coaches, caddies, managers, sports psychologists, parents.
A light-touch section on using ClarityCaddie during competition.
A specific intellectual-property clause protecting Finch — our AI companion’s voice, name, and persona.
A new Service Availability and Offline Access section, covering what we commit to around uptime, data durability, offline use, and sync.
A clarification that nothing in these Terms removes your UK consumer statutory rights.

Your statutory rights as a UK consumer are not affected by anything in these Terms.

1. The Service

ClarityCaddie is a mental-performance tool for golfers. We help you organise your swing thoughts, prepare for rounds, capture reflections after rounds, and — if you choose — share structured summaries with your coach.

We may update the service, add features, or discontinue features over time. If a change materially affects you — for example, if we retire a feature you paid for — we’ll let you know in advance.

ClarityCaddie is designed to work where you play. The core player experience — your Locker, today’s thought, Round Mode, Honest Debrief, SOS Mode, and voice capture — works offline with no connectivity required. Your content syncs automatically when your device reconnects. We cover the detail in the Service Availability and Offline Access section below.

ClarityCaddie is a tool. It is not a substitute for professional coaching, sports psychology, medical advice, or physical therapy. We cover this in more detail in the Sports Performance Disclaimer below.

2. Your Account

You’re responsible for keeping your login credentials secure and for all activity on your account.

If you think your account has been compromised — a suspicious login, a password you didn’t set, a charge you don’t recognise — email us at hello@claritycaddie.com right away and we’ll help you secure it.

You must be at least 13 years old to create a ClarityCaddie account directly. Younger players use the service via a Guardian account — see the Users Under 18 section below.

3. Acceptable Use

ClarityCaddie is a space for thinking about your golf. You agree not to use it for:

Content that’s illegal, harassing, discriminatory, or infringes someone else’s rights.
Spamming other users, abusing coach connections, or impersonating someone.
Attempting to break, reverse-engineer, or probe the platform for vulnerabilities.
Any use that could endanger the safety or wellbeing of another user — especially a minor.

We reserve the right to suspend or terminate accounts that breach these rules. Where a breach involves a safeguarding concern, we may also disclose relevant information to law enforcement or safeguarding authorities.

4. Subscriptions and Billing

ClarityCaddie offers a free tier and paid tiers. Paid tiers are sold in two different commercial contexts, and the rules below differ depending on which applies to you.

4.1 Player subscriptions (App Store / Google Play)

Player subscriptions are sold through the Apple App Store or Google Play Store.

Billing is handled by Apple or Google, in the currency and payment method you use with your App Store or Google Play account.
Auto-renewalis controlled by Apple or Google under their subscription terms. You can manage and cancel your subscription from your App Store or Google Play settings at any time. Cancellation takes effect at the end of the current billing period — you keep Pro access until then.
Refunds are handled by the respective app store under its refund policy. If you need help navigating an app-store refund, email hello@claritycaddie.com and we’ll do our best to point you in the right direction.
Statutory cancellation right (UK consumers). If you’re based in the UK, you have a 14-day right to cancel a distance-sold digital-services contract under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. For ClarityCaddie player subscriptions, this means within 14 days of starting a new subscription you can request a full refund by contacting hello@claritycaddie.com. You do not need to give a reason. Where the refund is processed through the app store, we’ll assist you in routing the request.
Price changes at renewal. If we change the price of a player subscription, we’ll let you know by email at least 30 days before the change takes effect. Your current subscription renews at the current price until the change applies. If you don’t accept the new price, you can cancel before the change takes effect at no penalty.
App store dependencies. Certain aspects of the player experience depend on Apple App Store and Google Play Store policies. Subscription billing, refund routing, age ratings, feature availability in certain regions, and distribution access are all governed by the respective app store’s terms. If Apple or Google change their policies in ways that affect the service, we may need to adjust features, availability, or pricing. Where we can, we’ll give notice of material changes, subject to store constraints.

4.2 Coach and Academy subscriptions (ClarityCaddie web billing)

Coach and Academy subscriptions are sold directly through our web portal, with Stripe as our payment processor.

Billingis handled directly by us. Your payment details are stored securely by Stripe; we don’t see or store full card numbers.
Auto-renewalis controlled by us. You can manage and cancel your subscription from the coach portal billing page at any time. Cancellation takes effect at the end of the current billing period — you keep portal access until then.

Coach trial

New coach subscriptions start with a 14-day free trial.

You’ll need to provide a valid payment method at the start of the trial, but we won’t charge it during the trial period.
You can cancel at any time during the trial at no charge.
We’ll email you a reminder three days before the trial ends.
If you don’t cancel, the trial converts to a paid subscription on day 15, at the tier you selected.

Academy-funded coaches

If you’re a coach connected to an Academy, your subscription is funded by the Academy organisation, not billed to you personally. Your access follows the Academy’s subscription status. If the Academy ends its subscription, your coach portal access ends with it.

Price changes at renewal

Same principle as player subscriptions — at least 30 days’ advance email notice for price changes, current price honoured until renewal, and your right to cancel before the change takes effect at no penalty.

4.3 When a payment fails

If a renewal payment fails — an expired card, insufficient funds, a declined transaction — we try again over a short retry window. For coach and academy accounts, this is typically three to four days, managed by Stripe’s retry logic. For player accounts, the retry window is managed by Apple or Google. During that time you’ll see a payment-issue banner in the app or portal.

If the payment still isn’t resolved after the retry window:

For player accounts, Pro access pauses until you resolve the payment issue with the app store. Your thoughts, Locker, and account data are preserved. Resolving the payment restores full Pro access.
For coach accounts, portal access pauses until the payment is resolved. Your lessons, journeys, students, and content are preserved. Resolving the payment restores full access.

If a payment issue remains unresolved for an extended period (60 days or more), we may terminate the account. Before termination, we’ll email you with a final notice and a clear window to resolve the issue. After termination, data deletion follows the process in the Data Deletion and Portability section below.

5. Voice Data and AI Processing

ClarityCaddie lets you capture voice notes — reflections after rounds, post-practice observations, things you want to think through. Here’s how we handle that:

Transcription only. We transcribe your voice into text. We don’t do voiceprint analysis, biometric identification, or acoustic emotion recognition.
Short raw-audio retention. Raw audio recordings are held on our servers only long enough to complete transcription — up to 24 hours. After that, raw audio is deleted. The transcript — and any AI-generated summary of it — remains in your account.
Coach visibility. If you’ve connected a coach, they see the structured summary, not the raw transcript. You choose what you share, and you can disconnect the coach at any time.
Consent withdrawal. If you no longer want voice features on, you can switch them off in settings. Existing transcripts and summaries can be deleted via the Data Deletion and Portability process.

5.5 How we shape AI outputs

We shape AI outputs — Finch dialogue, journey content, thought summaries, coaching prompts — to stay within the boundaries of a mental-performance tool. Our AI is designed to avoid:

Medical, clinical, or therapy-style language (we are not a clinical product).
Specific training-volume prescriptions (we don’t replace a coach’s judgment).
Offensive, sexually explicit, or violent content.
Content that could be harmful to minors.

We use content filters, a curated voice model, and a regular review process to uphold these boundaries. No filter is perfect. If you encounter AI output that seems inappropriate — offensive, clinical, out-of-character for Finch, or concerning in any way — please email hello@claritycaddie.com. We take these reports seriously and use them to improve.

5.6 Your responsibility for input

The AI responds to what you put in. ClarityCaddie is designed to help you think about your golf, not to act as a counsellor or clinician.

If you’re in distress, experiencing a mental-health crisis, or need real support, please contact a qualified professional. In the UK, the Samaritans (samaritans.org) offer free, confidential support at any time. Please do not rely on ClarityCaddie for help that requires a qualified human.

Where we detect patterns in your content that suggest a safeguarding concern — especially involving minors — see our Safeguarding Disclosure Protocol in the Users Under 18 section.

6. Data Ownership and Platform Data Rights

Different kinds of data on ClarityCaddie are owned differently. This section explains which is which.

6.1 Your content belongs to you

Everything you write, record, or capture in ClarityCaddie — your swing thoughts, voice notes, journal entries, round reflections, starred content, your Locker — is yours. You own it. We process it for the purpose of providing you the service.

We don’t sell your content. We don’t licence your content to advertisers. We don’t use your content to train third-party AI models outside our own internal product operations.

6.2 Coach-authored content

Content that your coach creates — lessons, journeys, drills, custom programmes, written guidance — is your coach’s intellectual property. ClarityCaddie holds a licence to display that content to the students your coach has connected with, for as long as the coach’s subscription is active. If your coach leaves the platform, they can take their authored content with them.

6.3 AI-derived insights about you

ClarityCaddie uses AI to help organise your thoughts, surface patterns, and generate summaries. Any insight, pattern, or summary generated from your content — whether by Finch (our AI companion) or another internal tool — is subject to your UK GDPR rights. You can access it, export it, or request its deletion via the Data Deletion and Portability process.

6.4 Aggregated platform data

When we combine anonymised, de-identified data across many users — for example, to understand which mental patterns are common in amateur golf, or how often certain thought types lead to successful rounds — the resulting aggregated data is ClarityCaddie’s.

We retain a perpetual, irrevocable, royalty-free licence to use this aggregated data for:

Improving the product.
Research, including academic publication and white papers.
Marketing claims and case studies, in aggregate form only.
Investor materials.
Future commercial data products, if and when they emerge.

Aggregated data is always produced to a minimum cohort size that prevents re-identification of any individual user. If you close your account, we remove you from future aggregations — but prior aggregated outputs (research already published, product improvements already shipped) are unaffected. This is consistent with UK GDPR, because properly aggregated, de-identified data is no longer personal data.

7. Use of Your Content in Marketing and Research

This one is simple: we do not use your individual content in our marketing without asking you first.

If we’d like to quote you, show a screenshot of your dashboard, feature you in a case study, or use any identifiable part of your content in advertising, pitch materials, social media, or investor decks, we’ll ask for your specific written consent — for that specific use.

Your consent is revocable for future uses. If a quote has already been printed in a brochure, we can’t un-print it — but we won’t use it in future campaigns once you revoke consent.

Aggregated findings are different. As described in Data Ownership above, we may publish general aggregated findings without individual consent, because aggregated findings are not about any one person.

8. Users Under 18 — Guardian Accounts and Minor Data Rights

We care about young players, and we build for their protection as much as for their development.

8.1 Who can create an account directly

You must be at least 13 years old to create a ClarityCaddie account directly in the UK. The UK Information Commissioner’s Office sets the age of digital consent at 13; other jurisdictions may set it higher.

Younger players — under 13 — must use ClarityCaddie through a Guardian account. A parent, guardian, or legal carer creates the account and manages it on the minor’s behalf.

8.2 Guardian rights

If you’re a Guardian managing an account for a minor:

You are the legal rights-holder for the minor’s data under UK GDPR.
You can access, export, or delete the minor’s content on their behalf.
You receive safeguarding notifications the platform generates (see below).
You control which coaches and third parties the minor is connected to.

8.3 Minor interest protection

Even though the Guardian is the legal rights-holder, the minor’s content remains the minor’s personal data. We apply the following protections:

Enhanced de-identification. Minor data included in aggregated platform data is de-identified to a stricter standard than adult data and held in separate cohort pools.
Coach visibility limits. Coaches connected to a minor’s account see a summary view appropriate to a coaching relationship with a young player, not raw journal content. Guardians can see the same view the coach sees.
Safeguarding disclosure protocol. If the platform detects language or patterns suggesting a safeguarding concern — a mental-health crisis, indicators of abuse, self-harm language — we will act in line with our safeguarding policy. This may include notifying the Guardian and, where appropriate, safeguarding authorities. We do not wait for a court order to protect a child.

8.4 Rights transfer at 18

When the minor reaches 18, the Guardian account transitions to a full adult account. At that point, the now-adult user takes over rights management for their own data. The Guardian loses access to future content unless the user chooses to keep them connected as a third party (see Sharing Your Data With Third Parties You Invite below).

8.5 No social features for minors

ClarityCaddie does not offer peer-to-peer messaging, public posting, or open-social features for minors. All coach–minor interactions are within structured, audit-trailed coaching contexts.

9. Sharing Your Data With Third Parties You Invite

ClarityCaddie is designed to support a player’s wider professional ecosystem — not just a single coach. Over time, you may want to share appropriate parts of your content with:

Your coach or coaches.
A sports psychologist or mental performance consultant.
A physical coach, physiotherapist, or nutritionist.
A player manager or agent.
Your caddie (for touring players).
A parent or guardian (outside of the under-18 structure).
A sponsor or team, in certain professional contexts.

Our approach is the same for all of them:

You invite them. Third-party access is always player-initiated. Nobody gets access to your content unless you choose to grant it.
You scope it. Each invitation is specific — summary view, full content, session-only, time-bounded. You pick the scope.
You can revoke. Access can be withdrawn by you at any time, for any reason.
We audit it. We keep a log of who accessed what, when. Available to you on request.

Rails, not responsibility. ClarityCaddie provides the infrastructure for this kind of sharing. We do not mediate the professional relationships themselves. If a coach gives you advice, a psychologist offers guidance, or a caddie shares a view during a tournament, those are professional relationships between you and them — governed by their professional obligations, their codes of conduct, and any separate agreement you have with them. We’re not party to that.

We will revoke a third party’s access if we become aware of misuse, safeguarding concerns, or at your request.

Not every professional-role integration described above is available in the current product. This section sets the framework for how they will work as we build them. The principles — player-initiated, scoped, revocable, audited — apply to every future integration.

10. Using ClarityCaddie During Competition

If you’re using ClarityCaddie during a sanctioned competition, tournament, or organised event, a few practical things:

Governing-body compliance is your responsibility. The R&A, USGA, PGA, tours, local clubs, and event organisers all have their own rules about electronic devices, pace of play, and what data is permitted during competition. It’s your job to know and follow those rules. We build features — Round Mode, one-thought view, airplane-mode compatibility — that support compliance, but we don’t guarantee it. The rulebook is yours to read.
Tour and broadcast contexts. If you’re playing on a professional tour, tour-specific rules, broadcast contracts, and sponsor obligations may apply to your session data. We don’t claim rights to your tour-level data beyond our service role. Any commercialisation of tour-specific data would require a separate agreement.
Platform-mediated challenges. If ClarityCaddie ever runs app-mediated challenges — coach leaderboards, academy competitions, community events — participation is opt-in. Data sharing between participants is shown before you join.

Rails, not rulings. We don’t mediate disputes about competitive outcomes, rules interpretation, or fair play. Those belong to the governing body of the competition.

11. Intellectual Property

Your content is yours. Coach-authored content is the coach’s (licensed to the platform to serve to connected players). Aggregated platform data is ours, as described in Data Ownership above.

ClarityCaddie’s software, branding, product design, Finch voice and persona, and trademarks are our intellectual property. You receive a licence to use the service — you do not receive ownership of the service itself.

Finch specifically. Finch — our AI companion’s voice, name, persona, dialogue style, and character — is platform intellectual property. You agree not to:

Use Finch’s voice, name, or likeness outside ClarityCaddie.
Attempt to replicate, reverse-engineer, or extract Finch’s underlying prompts, model configurations, or training materials.
Republish Finch audio, text output, or guidance as your own content.
Use Finch output to train, fine-tune, or evaluate other AI models.

You are welcome to talk about ClarityCaddie publicly — we love it when users share how the product helps their game. Finch specifically, as an IP asset, stays within the platform.

12. Service Availability and Offline Access

ClarityCaddie is a cloud-based service with local offline support on mobile. This section explains what we commit to around availability, data durability, and offline behaviour — and what we deliberately don’t commit to at this stage.

12.1 What we commit to

We use commercially reasonable efforts to keep the service available, performant, and your data safe. We’re intentionally not making headline uptime SLA commitments at this stage — we prefer to be honest about what a young company can back up, rather than promise numbers we can’t yet guarantee.

What we do commit to:

Reasonable uptime. We aim for the service to be available during normal use. We monitor continuously and respond to outages as a first priority.
Transparent communication. For significant outages, we’ll communicate via email to affected users and post updates through our support channel.
Data durability. Your content is stored and backed up by our cloud infrastructure providers, with standard disaster-recovery practices. We take data loss seriously. If a failure event affects your data, we’ll be honest with you about what happened and what we’re doing about it.
Planned maintenance. For significant planned maintenance that will affect availability, we’ll give advance notice where we can.

12.2 Offline access

The core player app is designed to work on the course without connectivity.

Works offline. Your Locker, today’s thought, Round Mode, Honest Debrief, SOS Mode, and voice capture all function without an internet connection.
Local storage. Content you capture offline is stored on your device.
Automatic sync. When your device reconnects to the internet, content syncs to your ClarityCaddie account.
Conflict resolution. If you use the app on multiple devices, our sync engine resolves conflicts by favouring your most recent edits. Complex conflicts are surfaced for your review.

12.3 What we don’t commit to

To be clear about limits:

We don’t commit to 100% uptime.
We don’t commit to specific response times for support enquiries outside of our published support channels.
We don’t guarantee against data loss arising from device failure before your captures sync. If your device breaks and your offline content hasn’t synced, we may not be able to recover it.
For player accounts, sync depends on connectivity and app-store updates being installed. Outdated app versions may have reduced or no sync capability.

12.4 Your responsibilities

Keep your device charged and your app updated.
Allow your app to sync when you’re on stable connectivity.
If you use multiple devices, be aware that sync conflicts can occur and be willing to review them.

We are targeting SOC 2 Type 1 attestation during Q3 2026, with SOC 2 Type 2 planned for 2027. Our infrastructure security posture is described in the Security section below.

13. Data Deletion and Portability

Your UK GDPR rights apply:

Access. You can request a copy of the personal data we hold about you. We’ll respond within 30 days.
Portability. You can export your thoughts, Locker, journal entries, and connected content in a standard format.
Rectification. You can correct inaccurate data.
Erasure. You can request deletion of your account and personal data. We complete deletion within 30 days of request confirmation.

Account deletion removes your personal data from active systems. Some limited audit and compliance data — anonymised — is retained for up to 7 years for safeguarding and regulatory purposes. As described in Data Ownership, prior aggregated outputs are not invalidated by your deletion.

14. Limitation of Liability

ClarityCaddie is provided “as is” and “as available.” We try hard to make it work well, but we can’t promise it will always be available, bug-free, or suitable for every purpose.

To the fullest extent permitted by law:

We are not liable for any physical injury, medical condition, or sports-related outcome arising from your use of the service. ClarityCaddie is a mental-performance tool, not a medical device or physical trainer.
We are not liable for specific performance outcomes — scores, handicap changes, rankings, tournament results. Golf is golf.
We are not liable for indirect, consequential, special, or punitive damages.

Your statutory rights as a consumer. Nothing in these Terms removes or limits any rights you have under UK consumer law that cannot lawfully be excluded or limited. In particular, your rights under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 are preserved.

15. Sports Performance Disclaimer

ClarityCaddie is not a medical device and is not a substitute for qualified clinical advice. If you’re experiencing persistent anxiety, depression, or other mental-health concerns, please speak to your GP or a qualified mental-health professional.

AI-generated content in the app — Finch prompts, journey content, summaries — is designed to support mental-game practice. It’s not professional coaching, not therapy, and not medical advice. Don’t make decisions that require professional judgment on the basis of AI output alone.

16. Security

We use encryption in transit and at rest to protect your data. We run internal access controls, audit logs, and regular security reviews.

We are targeting SOC 2 Type 1 attestation during Q3 2026, with SOC 2 Type 2 planned for 2027. For detail on our security posture, email hello@claritycaddie.com.

17. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales. Disputes are subject to the jurisdiction of the courts of England and Wales. If you are a consumer, you may also bring proceedings in the jurisdiction where you live.

18. Changes to These Terms

We’ll update these Terms from time to time as the product evolves and the legal landscape changes.

Material changes. If a change materially affects your rights or obligations — new billing terms, reduced rights, changed data handling — we’ll notify you by email at least 30 days before the change takes effect, and we’ll update the “Last updated” and “Effective” dates on this page. If you don’t accept the change, you can cancel your account before the change takes effect at no penalty.

Non-material changes. Typo fixes, clarifications, and housekeeping don’t require notice. We’ll still update the “Last updated” date on the page.

The current version of these Terms is always published at claritycaddie.com/legal/terms. Superseded versions remain available at claritycaddie.com/legal/terms/{version-date}.

19. Contact

Questions, feedback, data requests, legal notices: hello@claritycaddie.com

ClarityCaddie, Unit 5, The Mill, 10-12 Keats Lane, Earl Shilton, LE9 7DQ