Privacy Policy
Last updated: 16 March 2026
What we collect
When you create a ClarityCaddie account, we collect the information you provide directly:
- Account information — your email address and display name, used to identify your account.
- Swing thoughts and mental performance data — the thoughts, cues, notes, and round data you enter into the app. This is your content and it belongs to you.
- Coach–player relationships — if a coach invites you (or you invite a player), we store that connection to power the coaching features.
Why we collect it
We use your data for two purposes:
- To provide the service — storing your thoughts, delivering your Today's Thought, running Calm Start, and powering the coach dashboard.
- To improve the product — understanding usage patterns (in aggregate, without identifying individuals) so we can make ClarityCaddie better.
We do not sell your data. We do not share your data with advertisers. We do not use your data to train AI models.
Third-party services
ClarityCaddie uses a small number of third-party services to operate. Here is the complete list:
- Supabase— authentication and database hosting. Your account data and swing thoughts are stored in Supabase's infrastructure. Supabase acts as a data processor on our behalf.
- ActiveCampaign — email communications. If you submit a coaching enquiry, your contact details are sent to ActiveCampaign to manage the email sequence. You can unsubscribe at any time.
- Plausible Analytics — website analytics. Plausible is privacy-first and cookieless. It does not collect personal information, does not use cookies, and does not track you across sites.
Cookies and tracking
ClarityCaddie does not use third-party marketing cookies. We do not track you across other companies' apps or websites. We do not use advertising identifiers. We do not participate in ad networks or data-sharing arrangements with advertisers.
The only cookies we use are strictly functional — session cookies required to keep you signed in. These are first-party only and are not shared with anyone.
Data storage and security
Your data is stored securely in Supabase's cloud infrastructure. All data is encrypted in transit (TLS) and at rest. Access to production systems is restricted to authorised personnel only.
Account and data deletion
You can request complete deletion of your account and all associated data at any time by emailing hello@claritycaddie.com from the email address associated with your account. We will process deletion requests within 30 days.
When your account is deleted, all your data is permanently removed — including your swing thoughts, round data, coaching relationships, and any other content you created.
Children's privacy
ClarityCaddie is not directed at children under 16. We do not knowingly collect personal information from children under 16. If you believe a child under 16 has provided us with personal information, please contact us and we will delete it.
Changes to this policy
If we make material changes to this policy, we will update the “Last updated” date at the top of this page. For significant changes, we will notify you by email.
Contact
For privacy-related questions or requests, email hello@claritycaddie.com.
Sports performance disclaimer
ClarityCaddie is a sports performance tool designed to help golfers organise their mental approach to the game. It is not a medical device, therapeutic service, or substitute for professional medical or psychological advice. If you are experiencing mental health difficulties, please consult a qualified healthcare professional.